“We encourage, we cultivate the Aloha spirit here,” he admitted, explaining how every employee we talked to somehow knew our names and walked with us to point out directions.
From our room we could see the entire Monterey Bay. I exploited Wro’s interest in that vista to teach him some of the local history. We took Monterey’s Walking Path of History along the bay shore to the Monterey Maritime Museum. I don’t think the museum will be too upset if I condense what we learned there amid their sardine boats and fish nets.
Monterey’s Melting Pot
Rumsien people lived in Monterey for thousands of years before the first Spanish visitors. Both were attracted to the same good food - rich fishing waters, fertile soil and abundant wildlife. Portuguese settlers from the Azore Islands began shore-whaling in Monterey Bay soon after Mexico lost California to the USA. That industry did well until kerosene made whale oil obsolete. Then Chinese settlers developed a new junk fishing industry around China Point where they dried and shipped their catch. They made too much money though. New laws and regulations soon forced the Chinese out of fishing for anything except squid, a commodity that no other ethnic group cared about. Plus, squid were fished at night when other boats were docked.
Anti-Chinese sentiments still continued to grow. A Chinatown in China Point (where Pacific Grove now borders new Monterey) burned down mysteriously and cops prevented the residents from returning to rebuild. The Chinese negotiated for a much smaller settlement, in much less desirable real estate along Ocean View Avenue, smack dab in the middle of what became Cannery Row. Without the Chinese, the canning industry likely would never have happened here because Asian fishing families provided the expertise of fish cutting and drying.
The Japanese introduced Americans to eating abalone and they thrived on its commercialization until the abalone were overfished. By the time the Chinese had been relocated by arson, salmon fishing had become profitable. Frank Booth established a canning industry on Ocean View Avenue in 1896. Norwegian Knut Hovden pumped things up with a new can sealing technology and Sicilian Pietro Ferrante revolutionized the industry with new nets, boats and knowledge about sardine fishing. Sardines and Sicilian fishermen dominated Monterey’s fishing industry until its demise after World War II.
Compared to Atlantic sardines, California sardines were huge, over 14 inches long. Salmon cans were never even downsized to fit sardines. The industry grew in World War I when tinned sardines became a popular battle ration. After that war, American tastes moved toward other things and California sardines were converted mostly into more profitable by-products. By the time the industry peaked, canning accounted for only a small percentage of the sardines fished here. Most of the sardine catch became feed for chickens and livestock, or oil for fertilizer.
The high water mark for Cannery Row was World War II when the US government again bought canned sardines for battle rations. That encouraged over fishing. Steinbeck’s book came out in the sardine’s banner year of 1945. The following year produced a frighteningly low catch. 1947 proved that was no fluke and that the conservationists, like Steinebck’s mythical Doc, had been right all along. The industry’s belief that sardines could never be over fished was exposed as tragic fallacy. Cannery Row became a ghost town within a decade.
Massaro & Santos
All that history made us very hungry. Because Sicily was settled by so many different ethnic groups, from French and Tunisians to Arabs and Greeks, its cuisine is richer and more diverse than that of any other part of Europe. I figured that Monterey’s long history of Sicilian settlers meant that it would be a hotbed for Sicilian restaurants. Wro believed that he was destined to meet a really “hot Sicilian“ chef.
However, we were told that Sicilian restaurants had been relegated to Monterey’s past. The closest thing we could find was Massaro & Santos, on the pier halfway between Old Monterey boardwalk and Cannery Row. Frank Massaro’s dad was full a Sicilian, so there was a connection, but Frank’s from Stockton. His story is more New Monterey, than Cannery Row.
“Dad told me, son, if you want to go into the restaurant business you need to get out of Stockton. I came here to bartend for the US Open (golf tournament) in 1972 and I never left,” he explained.
This 90 seat restaurant hangs over the water and puts one in the mood for seafood. We visited on a slow day, so Frank and chef Miguel Cortez, from the culinary town of Oaxaca, could sit down and talk to us.

On their advice, we tried “scalone” - a scallop and abalone cake covered with almonds and lemon butter, garlic and white wine sauce with a little cream.